Ecommerce SEO

Ecommerce SEO services that turn product searches into sales

Our ecommerce SEO services help online stores rank for the searches shoppers make before they buy, by fixing the technical issues that large catalogs create and making category and product pages the best answer to what shoppers are looking for.

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Online stores face SEO problems most sites never see

A store with hundreds or thousands of products creates SEO challenges of its own: faceted filters that generate endless duplicate URLs, out-of-stock products, manufacturer descriptions copied across the web, and category pages with no useful content at all.

Meanwhile, the searches that drive revenue are specific. Shoppers search for categories, product types, brands and comparisons, and the store that ranks for those searches captures buyers who are ready to spend.

Our ecommerce SEO services fix the technical side at scale and make your category and product pages the most useful result for those searches.

Signs your store needs ecommerce SEO

Category pages rank poorly or not at all
Search Console shows thousands of indexed filter or parameter URLs
Product pages use the manufacturer’s description word for word
Out-of-stock or discontinued products create errors and lost rankings
Organic traffic grows but revenue from organic search doesn’t
A platform migration or redesign cost you rankings

What’s included in our ecommerce SEO services

Category page optimization

Keyword-targeted copy, headings and internal links that help category pages rank for high-value searches.

Product page SEO

Unique descriptions, titles and product schema that help products earn rich results with price and availability.

Faceted navigation and crawl control

Rules for filters, sorting and parameters so Google crawls the pages that sell, not endless variations.

Catalog site structure

A hierarchy and internal linking that keeps every product within a few clicks of the homepage.

Product lifecycle handling

Clear rules for out-of-stock, seasonal and discontinued products that protect rankings and links.

Platform-aware fixes

Fixes that work within the limits of your platform, whether that’s Shopify, WooCommerce, Magento or a headless build.

Our ecommerce SEO process

Catalog audit

We crawl your store and analyze templates, filters and indexation to find where crawl budget and rankings are lost.

Keyword and category mapping

We map high-value shopping searches to categories and products and find gaps worth new pages.

Template-level fixes

We fix issues at template level, so one change improves hundreds of pages at once.

Revenue reporting

We report organic revenue and transactions by category, not just traffic.

Why category pages matter most

For most stores, category pages are the biggest SEO opportunity. They target broader, higher-volume searches than individual products, they stay live as stock changes, and they’re the natural landing page for shoppers comparing options.

Strengthening them with helpful copy, strong internal links and a clean structure usually moves revenue faster than optimizing products one at a time.

We also look for missing categories: searches with clear buying intent that your store could serve but has no page for. Creating a well-structured category for a popular product type, brand or use case is often one of the highest-return changes a store can make.

Product schema deserves attention too. Accurate price, availability and review data can earn rich results that make your listings stand out in search and help them qualify for Google’s free shopping listings.

What you receive

An ecommerce technical SEO audit
A keyword-to-category map with new category opportunities
Category and product page templates optimized for search
Faceted navigation and indexation rules
Product schema for rich results
Organic revenue reporting by category

Who our ecommerce SEO services are for

Our ecommerce SEO services are designed for online stores large enough that SEO decisions need to be made at scale, typically stores with dozens of categories and hundreds of products or more. They are also a good fit for brands moving to a new platform, merging stores or expanding into new product lines.

If paid ads drive most of your sales and your cost per acquisition keeps rising, building organic revenue is one of the most effective ways to reduce that dependence over time. Organic traffic keeps arriving when the ad budget is paused.

We work with store owners, in-house ecommerce teams and the developers who maintain the store. Recommendations come as clear, prioritized tickets, so changes can be scheduled alongside product launches, seasonal campaigns and the other work already on your roadmap, without disrupting sales during busy periods.

Ecommerce SEO pricing

Ecommerce SEO is priced by catalog size and the scope of work. Projects start at $549. See SEO pricing and packages for details.

Ecommerce SEO FAQs

What is ecommerce SEO?

Ecommerce SEO is the work that helps online stores rank for the searches shoppers make, from categories to specific products. It combines technical SEO for large catalogs with optimization of category and product pages.

Should I write unique product descriptions?

For your most important products, yes. Manufacturer descriptions appear on many sites, so unique descriptions give Google a reason to rank your page and give shoppers better information.

How should I handle out-of-stock products?

It depends on whether they’re coming back. Temporarily unavailable products should usually stay live with clear messaging. Discontinued products are best redirected to the closest alternative or to their category.

Can SEO work alongside our paid shopping ads?

Yes. Organic and paid listings support each other, and keyword data from your ads helps prioritize SEO work. Over time, strong organic rankings can reduce how much you need to spend on ads for the same searches.

Which ecommerce platform is best for SEO?

Most major platforms can rank well when they are configured properly. Each has quirks, such as duplicate collection URLs on Shopify or parameter handling on others, and the fixes depend on the platform.

How do you measure ecommerce SEO success?

By organic revenue and transactions, broken down by category, alongside rankings and traffic. Traffic alone doesn’t tell you whether SEO is paying for itself.

Should filter pages be indexed?

Only the few that match real searches with meaningful demand, such as a category filtered by a popular brand or color. Most filter combinations should be kept out of the index so Google focuses on the pages that sell.

How long does ecommerce SEO take to show results?

Technical fixes on templates can show results within weeks of Google recrawling the store. Content and authority work on categories usually takes a few months, and large catalogs often see gains in stages as different sections are improved.

Find out what’s holding your rankings back

Get a free SEO audit with a prioritized action plan. No obligation, and no sales pitch.